SELL YOUR HOUSE AT FAIR PRICE

When talking about setting a price to sell your home, we must talk about setting a “fair” price. One that will make buyers feel that they are indeed getting a good deal, and one that will enable you to move closer toward your goal.

Let us get one piece of housekeeping out of the way:

HOME EQUITY LOANS

Many homeowners have tapped into the equity of their homes for one reason or another; to make improvements, to pay off expenses, or to make it through tough times. If you have gone this route you must understand clearly, you have already taken the equity out of your house. You cannot expect to collect twice on that sum. If you have taken out a home equity loan to Sell Your House at Fair Price

Make home improvements within the past year or two you most likely will not get back the entire amount in your sale price. There are exceptions and an appraiser or real estate agent can advise you based on your situation.

RESEARCH

Your real estate agent through a CMA (Comparative Market Analysis) will go over with you what properties like yours are currently on the market. Those are important. But more important is what sold and what did not sell. Those tell the story of the tolerance of the buying public. After all it is the buying public that will set the final sale price. Pay attention and ask the agent to tell you about the history of the sold and expired properties. What was their original sale price compared to the last sale price and ultimate sold price? What were the totals Days on Market? (Sometimes people change Realtors or take their homes off the market to stop the DOM meter from running.) Ask for the true number.

This information will demonstrate to you what buyers looking in your area are expecting and willing to pay.

STRATEGIZE

Based on the information you now have, you want to create an atmosphere of excitement about your home. Set an impression that will inspire buyers to come to see it and most importantly decide. Buyers who are simply looking are not motivated or they have a sense that this house will be around for a while. You want to create a frenzy that will lead to multiple interested buyers. Refer to the numerous articles I have posted about staging and preparing your home.

PRICING CONFIDENCE

Many times sellers worry about under-pricing their home. The market has your back. If you under-price the home you are selling, you can have multiple interested buyers. This will ultimately drive the price up. Have you ever noticed that once a popular product hits the shelf and is immediately sold out, very often the price goes up? Marketing strategists employ this tactic. As a home seller, you can tap into this approach. Since you only have one shot at selling your house you need to price it to create that frenzy I mentioned.

Overpricing will lead to longevity on the market and ultimately a lower sale price than if you priced it correctly in the first place. A home that remains on the market will lead buyers to assume that there is something wrong with the house or that you are a difficult seller. Neither of which may be the case. Be prepared for low ball offers.

While the current market is one that presents a scenario of an overabundance of homes for sale and not enough buyers to go around, the outcome can still work in your favour. If you present your “product for sale” as one that is more desirable than the competition and priced at or just below market value, you can create a flurry of activity among interested, serious buyers. And yes, you still can have a bidding war for your house. Wouldn’t that be a nice dilemma to have-which offer to accept? I see it happening quite often.

Pricing a home isn’t a “set-and-forget” procedure. A lot of factors can come into play when selling or buying a home, and not all of them can be anticipated. If you can be flexible and react quickly to changing market conditions or latest information, you’re more likely to get the best price with the least aggravation.

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